The Strategy Behind the Magic
What makes content go viral? Why do some messages stick while others vanish into the scroll? That’s where my real superpower comes in.
I’m an expert in the 21 psychological and creative strategies that fuel the internet’s most magnetic content — and I use them with precision. From the subtle pull of mirror neurons to the boldness of well-crafted controversy, I know how to build moments that demand attention.
Whether it’s conflict that sparks curiosity, social proof that builds instant credibility, or storytelling that makes your message unforgettable — I use these tools to engineer reactions. These strategies aren’t guesses. They’re battle-tested techniques rooted in human behavior, emotion, and psychology.
I’ve built entire campaigns around:
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Controversy that starts a conversation (and keeps it going).
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Comedy that creates connection through laughter.
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Pattern disruption that snaps your audience out of autopilot.
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The Von Restorff effect — making sure your content is the one thing people remember.
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Social influence that compels people to act, share, or buy.
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Challenges that dares your audience to engage.
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Conflict – Tension creates clicks. Friction gets attention.
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Social Proof – People trust what others already trust.
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Mirror Neurons – Feelings spread fast when visuals feel real.
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Karma – Give value first, and shares will follow.
These strategies aren’t layered on after the fact — they’re baked into the creative process from the first idea to the final edit.
So if you want content that doesn’t just “look good,” but actually works, I bring the science behind the sizzle. Let’s build something bold, on purpose — using the very tools that make ideas travel.