Big Bad Kangaroo

Day 1 focuses on crafting a content strategy that captivates and engages your audience.

• Learn Storytelling Techniques: Use storytelling to create emotional and memorable narratives.
• Master Pattern Disruption: Break expectations to grab and hold attention.
• Leverage Social Influence: Create shareable content
  that resonates with and inspires action.
• Add Comedy for Engagement: Discover how humor can enhance relatability and connection.
• Use Conflict to Drive Interest: Learn how to weave tension and resolution into your messaging.
• Build a Content Blueprint: Leave with a clear,
  actionable plan to craft impactful content.
• Brainstorming Breakthrough Content with AI: Use ChatGPT to brainstorm ideas utilizing all learned techniques.

Day 2 is all about creating stunning video content using
just your smartphone and accessible tools.

• Master Smartphone Filming: Learn to use DJI selfie sticks and tripods for perfect framing and stability.
• Enhance Visuals with Filters: Use Facetune and filters to improve lighting, color, and first impressions.
• Edit Like a Pro: Use Filmora to add transitions, effects, and polish to your footage.
• Add Music and Voiceovers: Discover how to add the right soundtracks and record engaging voiceovers.
• Utilize B-Roll Effectively: Learn the best resources for B-roll footage and how to integrate it seamlessly.
• Showcase-Ready Videos: End the day with polished, professional videos ready to shine on any platform.
• ***Creating Visuals with Generative AI: Leverage Runway and ByteDance to craft stunning AI-driven visuals.

Day 3 focuses on creating ad campaigns across Google Ads, Facebook, and YouTube from scratch.

• Target Specific Audiences: Use platform tools to identify audiences by demographics, interests, behaviors, and life events.
• Set Daily Budgets: Allocate funds strategically to maximize ROI.
• Build Campaigns from Scratch: Configure ads tailored for Google, Facebook, and YouTube.
• Keyword and Content Targeting: Target users based on search terms and video content preferences.
• Incorporate Call-to-Actions: Add clickable CTAs to drive immediate engagement.
• Launch High-Impact Ads: Leave with live campaigns ready to connect with your market.

Most traditional Digital Marketing workshops and bootcamps are built for job seekers not entrepreneurs like you. We purposely leave out all the B.S. theory and useless “nice to know” information. This course is for doers and mavericks who want to be able to come up with content ideas fast, film them themselves, and create working campaigns on YouTube and Facebook. Basically, this program could save you a ton of money and a ton of time!