The Book
The Book
The Book
The Book
The Book
The Book

The Book

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The Companion Book Based on the Powerful Bootcamp Series

Digital Marketing isn’t Enough

Despite spending thousands of dollars on digital marketing, most businesses are struggling to attract, engage and retain customers. The problem is unconstrained competition, high costs, and little return on investment. If social media was the cure for everything, do you think Toys “R” Us with 4.8M ‘likes’ and Forever 21 with over 15M ‘likes’ on Facebook would be going bankrupt? Think about it. What has your experience been? Are you constantly trying to find that elusive digital marketing technique that never seems to deliver on its promise? Do digital marketers keep promising you they can deliver the goods, but always seem to fall short? You need an X factor and that’s what this book is about. It doesn’t replace digital marketing, it’s the thing that makes digital marketing work better!

Despite fierce competition, some companies are killing it!

Despite the fierce competitive marketplace in almost every segment, certain companies are thriving. The question is what are they doing right that everyone else is missing. The answer is hidden in plain sight. This book is about what those successful companies are doing – we spent 18 months researching and decoding what some of the most successful companies in Silicon Valley and around the world are doing to beat out their competition. The Marketing Disruption Bootcamp book provides you with a comprehensive system for implementing 21 killer marketing strategies, to help you beat the competition in the mobile, social media era.

The 21 killer marketing strategies are broken into 3 parts:
  • 7 Attention strategies to command attention in a competitive market place
  • 7 Buzz strategies to encourage people to spread your brand’s message organically
  • 7 Content strategies to engage your target market on a deeper level
Who this book is for

If you are a business that is putting forward a fact-based value proposition using digital marketing and you think that success is just around the corner, then this book is not for you. Come back once you’ve realized digital marketing on its own isn't enough.

This book is meant for business people (entrepreneurs, business owners, start-ups and digital marketers) who get the problem, recognize this huge gap and want to learn more about how to enhance their marketing campaigns. 

Product Details
Series: Big Bad Kangaroo Underground Series
Paperback: 300 pages in color
Publisher: Big Bad Kangaroo Inc., 2019
Language: English
ISBN: 978-1999146009
Product Dimensions: 7.5 x 9.5 x 0.7 inches